I am a research professor with diverse research interests in the areas of health and social psychology. My main focus is the social processes involved in people’s "self-regulation" of social and health behaviour. My research applies social cognitive and motivational theories to understand and to intervene and change diverse health behaviours such as exercise, dieting, binge drinking, and attendance to cancer screening.

Some of the social and health psychology projects that I'm involved in include: (1) the integration of theories to better explain health behaviour; (2) the transfer of motivation from one context to another in a 'trans-contextual' model of motivation; (3) the influences of self-control and ego-depletion on persistence on behaviours requiring self-control; (4) motivational and implemental interventions to reduce binge drinking in young employees; (5) examining people's perceptions of pricing policies for alcohol; and (6) examining the psychosocial and motivational predictors of intentions to engage in doping behaviour among young elite athletes. My principal research collaborator is Dr. Nikos Chatzisarantis at the National Institute of Education at Nanyang Technical University in Singapore and Edge Hill University in the UK. I also have research collaborators in Australia, Estonia, Finland, Greece, Hong Kong, Hungary, Russia, Singapore, Spain, Switzerland, Sweden, Turkey, the United States, and, of course, the United Kingdom.